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The story of the X4 logo

The Paleo-Hebrew letters Tav and Aleph on either side, joined into the red X4 mark in the middle

The X4 joins Aleph and Tav, the first and last letters of the Paleo-Hebrew alphabet.

Jesus claimed to be the first and the last, the beginning and the end, and the source of life and prosperity. When he said it, he spoke the names of those letters: Aleph and Tav.

The often repeated Greek letters, Alpha and Omega (Revelation 22:13), are a translation of what he spoke. The X4 mark returns to the original letters. That is why it is on everything we build.